G2 is the world’s largest and most trusted software marketplace, helping more than 60 million people every year make smarter software decisions based on authentic peer reviews. Thousands of companies partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, Hubspot, Zoom, Adobe, and more.
G2 is “the place for software,” and has raised over $250M in funding which includes a Series D round of $157M. Founded and headquartered in Chicago, the company now has a valuation of over $1.1B and operates globally with offices in London, Bangalore, and Singapore.
G2.com collects 1.5M+ first-party, verified reviews across the B2B software landscape. Each review collects up to 40 data points to help businesses track customer use cases and adoption, survey the competitive landscape, and glean relevant user insights. G2.com tracks ~100,000 unique companies, 120,000 products, across ~2,000 categories.
B2B buyers spend $600B on software annually, and 86% of software buyers leverage peer review sites when making their purchasing decisions. Reviews provide an overview of business use cases, likes, dislikes, and advice for prospective buyers. G2 captures these reviews, and aggregates insights from 60M buyers who leverage G2’s software review website to produce G2 Buyer Intent data.